Dr. Jhinuk Chowdhury, a faculty member at the University of North Texas, brings over three decades of academic and professional expertise to the field. With a PhD in Business Administration from the University of Florida, Dr. Chowdhury has significantly contributed to marketing education and research, particularly in digital marketing, international marketing issues, and e-commerce applications. His extensive experience includes numerous accolades for exceptional teaching, including the prestigious President's Council Teaching Award at UNT. Dr. Chowdhury's research has been widely recognized in international conferences and respected journals, with notable publications exploring the intricacies of consumer behavior, digital transaction dynamics, and marketing strategies in rapidly changing markets. As an active member of professional organizations like the American Marketing Association, Dr. Chowdhury continues to shape the future of marketing through his involvement in academic committees and mentorship of doctoral candidates. His dedication to advancing marketing knowledge and practice is evident in his ongoing pursuit of excellence in academia. Dr. Chowdhury's professional experience includes considerable consultancy work with tech startups, mid-sized companies, and overseas organizations across various industries, including pro bono work for nonprofit organizations.